Below, you’ll find an annotated example of a compelling company overview. Read through it in detail to learn how to write an engaging and effective company overview section (arguably one of the most important sections in the entire profile)!

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<aside> ✒️ What is the Company Overview?


The Company Overview section of the profile is your opening statement. It is you chance to hook and engage your reader, your chance to make them want to dive deep and spend the next hour or two learning about the company at hand.

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⚠️ IMPORTANT NOTE FOR WRITERS ⚠️

The questions in the Company & Candidate Overview Sections of the Digital Profile are designed to gather information from the entrepreneur, which will be helpful in putting together the full first page narrative, written by YOU!

The intention is that you take the information imputed by the entrepreneur and craft the typical  Endeavor first-page structure that flows naturally and coherently and follows the 5-paragraph template:  (1) Overview, (2) Entrepreneur background, (3) Company background, (4) Value proposition + inflection point, and (5) Growth plan and ambitions.


P-1: COMPANY OVERVIEW (your opening paragraph)

P-2: ENTREPRENEUR(S) BACKGROUND

P-3: COMPANY BACKGROUND

P-4: VALUE PROPOSITION + INFLECTION POINT

P-5: GROWTH PLAN AND AMBITIONS

Find the link to the google slides document of the above Annotated Company Overview Example HERE


Final Step

⚠️ WANT TO MAKE SURE YOU’RE COMPLETING THIS SECTION CORRECTLY? CHECK ALL THE ITEMS IN THIS PROOFREADING CHECKLIST ⚠️