The Growth Section 🚀

Endeavor’s main selection criteria is a candidate company’s 10x potential… Our acid test question at ISPs is ‘will this company 10x?’ The majority of the information in the profile answers the question ‘can the company **10x?’ - the Growth section in the profile answers the question ‘how will the company 10x?’ It is key that you, as a writer, convey your candidate’s growth plans well so that panelists are able to understand what growth levers your candidate plans to pull to realize its 10x potential.

⭐ **The Growth section of the profile answers the question how will this company 10x?**⭐

👇🏼 In this notion page, you will find guidelines and tips to complete this section of the Endeavor profile accurately and comprehensively, as well as examples of well-crafted sections.

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• Inflection point paragraph examples
• Short term growth sub-section examples
• Long term growth sub-section examples </aside>

Growth Strategy 🚀

Vision Statement: a vision statement describes what a company desires to achieve in the long-run, generally in a time frame of 5️⃣ to 🔟 years, or sometimes even longer. It depicts a vision of what the company will look like in the future and sets a defined direction.

In this sub-section of the profile, don’t be afraid to think big!

• Vision statements differ from mission statements in that vision statements are aspirational, they focus on what the company wants to become, while mission statements focus on what the company is doing and the problem it is solving (the mission statement drives the company and focuses on the ‘why the company exists’ question).
• For example:
  • Vision: To be the world's leading online retailer, where customers can find anything they want to buy online by visiting one site.
  • Mission: To provide customers with the most convenient shopping experience where they can find the widest selection of products and brands at the most competitive prices.
• Examples 👇🏼

Inflection Point: inflection points are key events or occurrences that change the trajectory of a company and position it at a moment where it is ready to turbocharge growth. Inflection points are more significant than the small day-to-day progress typically made in a company, and the effects of the change are often larger.

The inflection point paragraph in the growth section helps panelists understand why Endeavor should come in to support this company now. The paragraph should answer three main questions:

• What has the company achieved in the last 3-6 months that position it at an inflection point of growth? What have been its main milestones and achievements in the last 3-6 months?
  • Examples of inflection points include… 👇🏼
• How will the company plan to leverage its current position to turbocharge growth in the near future?
• What is happening in the market (any macro trends) that serve as tailwinds for the company’s growth and thus reinforce its inflection point?
• Examples 👇🏼

Company Strategy 📈

This section should detail the What (the goals or targets the company aims to achieve) and the How (the strategies or tactics it will pursue to achieve its goals) that comprise a candidate’s short-term and long-term growth strategies.

It is the section that gets to the bottom of the question: how will this company grow 10x from where it is at right now?

⚠️ It is important that you realize this section will highly influence a panelist’s opinion on whether this company will be able to achieve 10x. The growth and strategies delineated in this section must be tangible and realistic, yet ambitious.

They must also back up whatever growth is indicated in the company’s financial statements.