The Market Section 🌎


The market section showcases the realistic opportunity of a candidate company and aids to contextualize a candidate within their market. It is a key section to get right within the profile.

⭐ Do you want to read about the importance of this section from one of our expert panelists? Read this short blog post by one of our top-tier panelists, Vassil Terziev (Endeavor Bulgaria Founding Board Member & Chairman) ⭐

👇🏼 In this notion page, you will find an in-depth walk-through on how to complete the market section in the Endeavor profile, including: the theory behind each section, detailed annotated and explained examples for each sub-section, and helpful additional resources.

Read through the below materials in depth to become an expert on market sizing, competitive analysis, & more!

<aside> 🔎 TL;DR - read this market sizing summary

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Market Sizing Summary.pdf

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Market Sizing

📽️ Introduction to Market Sizing: Theory

📽️  Market Sizing Example #1 (Bottom-up approach)

Bottom-up vs. Top-down Two-Pager

📽️  Market Sizing Example #2 (Top-down approach) and useful web-searching tips!

Market Sizing Example #3

Additional Resources

Competitive Landscape

How To Build an Accurate Competitive Landscape Table

Competitive Landscape Example

Additional Resources

Industry Highlights

What To Include in the Industry Highlights Section?

Industry Highlights Examples

Competitive Advantages & Risks

Competitive Advantages & Risks One-Pager