Every company is trying to solve a problem, to provide some sort of solution, and to add value to its clients. What is your candidate company offering its clients? Why is this important to know and explain? How do you best convey this value? Find out below 👇🏼

https://docs.google.com/presentation/d/1uTkrxJ9JKHj-KgqhPJDw_AYW3UF6h4OY4UgeqMTB4Xw/edit#slide=id.g24358ae4cd3_0_713

FIRST, READ THIS SUMMARY DECK ^

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Table of Contents

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What is a Value Proposition ❓

Read through this 5’ deck to learn all about what it is, why it matters, and how to write one…

Value Proposition.pdf

A value proposition is a concise statement of the benefits that a company is delivering to its customers

• It is the easy-to-understand reason(s) why a customer should buy a product or service from that particular business
• It should clearly explain how a product fills a need, communicate the specifics of its added benefit, and state the reason why it's better than similar products on the market
• The ideal value proposition is to-the-point and appeals to a customer's strongest decision-making drivers

Ask yourself: What added value(s) is this candidate company delivering to its customers?

What is Not a Value Proposition ❓

A value proposition is not a list of a company’s competitive advantages

• For example, a company’s ‘strong technology’ is not its value proposition, it is one of its competitive advantages
• Think about what that ‘strong technology’ enables the company to offer its customers - is it a seamless customer experience, a faster response time, a cheaper offering, or something else?
  • The focus on the customer is key - the items listed above are considered value propositions (or parts of one) - not what is enabling the company to offer these

Hence, ‘strong team’, ‘low default rates’, ‘healthy LTV/CAC ratio’ etc. are not value propositions in them of themselves, think about what these positives aspects of a company enable that company to offer its customers

Examples ✨